Every business and bloggers want their site and post to be ranked and visible in search engines such as Google and Bing. For this, learning how to write SEO friendly content is important.
SEO Copywriting includes Understanding the audience, search intent, finding the best keyword, and writing the long-form content that gives all information about the topic. Once your content is written, you can further improve your content for SEO by optimizing meta tags, headings, and images.
Quality content is the base for content marketing. So you should start writing the quality blog posts and SEO content.
Many people are searching for how to write SEO friendly articles that rank on google. So I am sharing writing tips to write SEO friendly content.
Here are some of the free guide for how to write SEO friendly content/article in 2020
Your web page will never rank in the search engine if search intent is not met. To be aligned with E-A-T, your SEO content needs to be:
- Written by experts in the niche.
- The more relevant research, actionable case studies, expert comments, or insights you use in content to help users, the better.
- Published at the reputable website: do your best to get cited or listed at trusted resources. In other words, you need to prove to Google that you’re an expert and that you’re worth trust.
- Encourage comments to the content for Google to see that you have an active community.
Write for Users, Not Search Engines
Always keep in mind you are writing for humans and not for the bots. The search engine might rank you if write for bots but the user will send the signal to bots by the huge bounce rate that the content is not appropriate for the search intent and you will face a penalty. Your article must be loved by the audience that guides the natural link building which is the implementation of a purely white hat technique.
Do Keyword Research:
Keyword research simply the process of searching the appropriate keyword for your website content so that your content appear higher ranking on search engine when searched by the users. It is one of the fundamental parts of SEO.
For keyword research different research tools such as Google auto-suggest keyword planner, semrush, ahrefs, longtail pro, also asked, answer the public, etc. are available. Research for the best keyword for your sites using these tools. While researching the best keyword for your site following points should be defined:
- Always choose a keyword that has more volume of searches but has low competition.
- Try to understand searcher intent behind keywords that you want to use.
- Create competitive content. Research on how others are creating.
- Use long-tail keywords.
- Use Key Golden Ratio (KGR) method to find keywords. If KGR is less than 0.25 then is great for you.
Write Unique Title Tags and Meta Descriptions
The title plays a vital role in your SEO purposes and user-friendliness. Create a catchy and descriptive title that helps readers to understand easily what your blog post or site is about. While crafting a title, keep your title under 60 characters and make sure to describe the post’s content accurately.
The Meta description is a summary of your content which can be seen in search results beneath the title. It must be informative so that readers get encouraged to click your site. Its length is between 155-160 characters. Include your target keyword in the Meta description. Better the meta description the higher the Click Through Rate (CTR).
Title tags and meta description tags bot play a huge role in click-through-rate CTR and giving the idea of the main topic.
Use Relevant Headlines and Subheadings
Use heading because it structures the whole page. They are important as it helps the user to read easily as well as it is important for SEO. While creating content you should use subtitles in hierarchical mode.
Use only one h1 tag on the title of a blog post and should include a target keyword. Use the h2 tag for the main sections and h3 for the subsections of your post. Include your target keywords in some of the subheadings but not in all.
Write SEO friendly URLs:
URLs are a significant ranking factor as they can be easily shared and provides a better user experience. Use the following rules for creating SEO friendly URLs:
- Start with your page title
- If you are using special characters like brackets, commas, semicolons, colons, etc. remove these characters.
- The average URL should be around 60 characters.
- Always use lowercase letters.
- Use hyphens to separate words.
- Keep your URLs simple and relevant.
Images are important for making your content interesting. As most of the people get attracted through a beautiful and attractive image. ALT attributes should be used in images. Search engines use ALT text to understand the subject matter of an image better.
Sometimes images can’t load on some device, and then people will see this ALT text. So create informative and understandable content that appropriately describes your image. Make sure you optimize the size of the image without compromising the visibility or quality so that it loads instantly.
Optimize the content-length:
There is a saying: “Quality over Quantity”. You should include simple words that everyone can understand easily. The length of the content must be minimum but very useful and informative.
If your content is too long and you have used difficult words, then it will be very difficult for users to read your content. They may bounce back from your site. So try to write useful and informative content rather than a long one so that the user gets interested to read. You can use SEMrush to identify the word limit your content should have to increase your chance for ranking on the first page.
Optimize your content for different devices:
In this modern era, people use the internet more on their mobile rather than on the desktop. Mobile marketing is growing fast. So Optimize your content for mobile as Google is ranking mobile-friendly websites higher nowadays. Therefore, your content must be responsive to all devices. Also, the load speed of your site must be less which means your content must be loaded instantly when the user clicks on it.
Update your content regularly:
In this modern technology of the world, technology is updating day by day. So you must be updated according to time and technologies as well as you also have to update your website from time to time. It is very important to keep your website up to date for both customers and search engines.
If your website is updated from time to time then Google recognizes this and treats you well. The regularly updated website is considered by Google and gives them a good ranking. If your website is not up to date then it is very difficult to get in a competition.
Add internal/external links:
One of the ways search engine rank content is by the number of backlinks they get. Linking your older content to your newer posts may lead to driving traffic that may result in higher ranking.
Adding an external link for useful resources like Wikipedia will build trust and improve user experience. Linking also helps users and search engine robots to find your best articles easily. Make sure your links are useful, natural, and relevant for the readers.
Outbound linking means linking a blog article to others related websites having related articles(very important).
Most of the SEO specialists use outbound linking for writing a SEO friendly articles.
PRO Tips: Always link high domain authority websites. It will increase your domain and page authority resulting to build expertise, authoritativeness, and trustworthiness of your website.
Outbound linking benefits
- Give search engines a clear idea about your blog Niche.
- Increase Page authority & Domain Authority of your website.
- Helps in building networking with other bloggers in the same niche.
- Boost your ranking
Write in small Paragraphs
For SEO friendly user experience, you should write in small and clear paragraphs so that readers don’t confuse while going through your post.
Use Table of Contents
Table of Contents break the post into many sub headings making user clear for users and search engine to navigate the complete page.
Table of contents are quick navigations for your heading and subheadings. You can use Easy Table Of Contents plugin if you are using wordpress.
Use social media share buttons and open graph protocol:
Use social media share buttons on your site or blog post so that the user can easily share information on social media. It will help spread your content around the web. Some of the well-known sharing plugins are AddThis and ShareThis.
Tools for Writing SEO Content
having a proper tool can boost your writing speed and quality. These tools help you with proper keyword placement, competitors analysis. Below are the tools that I recommend for SEO friendly content.
- Google Keyword Planner – free
- SEMrush – premium
- Ahrefs – Premium
- Also Asked – free
- Question DB – free
- Google Trends – free
If you still think you cant write the best content for your business then, SEO Company in Nepal can help you write the best content for you. Writing the best content is like a cup of tea for the best Copywriters.