Where do people live? Home? Physically yes, but nowadays we can say people are living more in social media than at their home.
It’s like everything and everyone under the same roof. Social media is a great way to put our message in front of people’s eyes. We meet new people, old friends, find something that interests us, get entertained, grab some knowledge, expand our business. In general, we can connect with billions of people through social media. And here is the main part, we can drive those billions of people, say traffic, to our own blog.
Not sure how?
That’s what you are going to learn here shortly.
Do you remember the “Ice Bucket Challenge”? You probably have. As it was viral all over Facebook and YouTube. From a common people to top celebrities like Justin Bieber, Selena Gomez, Eminem, Robert Downey Jr. with top businessman Bill Gates took this challenge. It was mainly done to promote awareness of the disease Amyotrophic Lateral Sclerosis(ALS), also known as Motor neurone disease. It was a huge success raising millions of dollars. That’s the power of social media. If it would have been only on google or some websites we wouldn’t even have heard this challenge.
So don’t waste your time using fossil tricks and follow these up-to-date tips.
Here are the proven ways to drive traffic from Social Media to your blog:
#1 Steady Stream of Fresh Contents on Your Blog
No blog reader wants to waste their time reading some old news and article. They seek for some refreshing new articles to read.
Make sure that every once or twice your readers visit your blog, they would find new things to read. Your blog should have alluring articles with catchy headlines that not only attract visitors but make them spend their time browsing your content and also make them coming back for more.
And dropping preview of these articles in the social media likes of Facebook, Google+ your blog definitely gets a number of visitors.
#2 Know When and Where to post
An active presence on your blog is the key to increase your traffic. Posting once in a full moon or irregularly not only lead your viewers away but also get you buried in the fast-moving environment of online marketing and leave you behind with no returns. This might cost you your audience.
But it doesn’t mean that you have to post your new content on daily basis, but you should set a schedule to publish new material routinely, as well as recycle and reprocess old posts. The more you publish new content, the more your audience finds a reason to spend their time on your blog.
There must be a time in a day where your blog gets most of the visitors. So understanding those peak times you have to post your best content or republish your content. There are a bunch of analytical programs that will provide data analysis of the highest traffic time. We will get there later.
For instance- According to Coschedule, the best time to post on Facebook is 1–4 p.m. late into the week and on weekends.
Where to post?
Choose the most popular social media sites of your time.
10 Popular Social Media Sites to increase traffic to your blog for 2020
By far the most popular social media site, use this to build relationships with potential customers for your products or services. On Facebook, you can post either photos or videos or any sort of news or event.
This site is more useful for quick news hits. Since you are limited to 140 characters in a Tweet, use it to announce a new product or service or any sort of breaking news event.
This has become the second largest search engine after Google. YouTube is a video site, so you’ll want to use it to post video content educating your clients about your product or service.
This is a professional business networking site. It’s where you’ll go to establish relationships with other business professionals that can help your business grow.
This is a photo-sharing social network. You can use this to advertise your products by posting its photos on it.
Google owns it that is why being active in this platform will help you drive more traffic.
This is the site to pin images creating different boards. With an increment of re-pins, you get quality traffic.
This is a Q&A network that can drive targeted traffic to your website helping others to solve their problems. You can post your answer and leave a link so that the interested party can visit your blog for additional information, increasing your traffic.
It is a microblogging and social networking site. We can post multimedia and other content to a short-form blog. It might be the best social media for bloggers, as it has millions of readers and you can reblog other’s and share to your follower. If you have a great blog, you might get placed on Tumblr’s explore page. This means your blog’s traffic for our site might get tripled.
You can post anything here, photos, videos, text, links, blogs. You just have to follow some random blogs and it will appear on your dashboard. Like it? Then re-blog it, make it your own, and share it. Other people will do the same for your blog. If you have an appealing blog, then it might get viral in no time. That’s how you make friends.
#3 Make Your Content Shareable On Social Media
Neil Patel, one of the 10 most brilliant online marketers according to Forbes, once explained, “the harder it is for your audience to share your content, the less likely they will”. Use social media plugins to get your visitor to share your content. Here are some plugins that will help you:
WordPress plugins for Twitter
- Click to Tweet
- Twitter Cards Meta
WordPress Plugins for Facebook
Facebook Page Promoter Lightbox
WordPress Plugins for Google+
- Google+ Badge Widget
WordPress plugins for Instagram
- Instagram Feed
WordPress Plugins for LinkedIn
- LinkedIn Company Updates
WordPress Plugins for Pinterest
- Pinterest Widgets
Use Social media buttons
Including these buttons help visitors to instantly share your content on their social networks. With a click, your content will be shared with other readers which boosts the possibility of more traffic in your blog.
#4 Share Your Content More Than Twice
Sharing your contents multiple times may catch the visitor’s eye. For the first time you share your content, it might not reach the targeted audience but while sharing over multiple times it might appear to them and that is what we want. Some people don’t feel right to share the contents multiple times but believe me this practice works and it’s hard to argue with the result. And as long as your content is genuine and good enough to attract visitors, then who knows your content might get viral overnight. And it takes no time to get viral as I already mentioned in this blog.
Include a heading, a link, and a hashtag while sharing your content on different social networks. A heading is a title that defines the body of the contents and it should be short enough and cover all the information conveyed by the body. A link to your blog is very much necessary so that those audiences opt-out from social media to enter your blog and bring traffic to your blog.
A hashtag (#example) is the best part of social media like Facebook, Twitter, and Instagram. A hashtag can help you find what people are discussing in connection with your brand or business or products. Using hashtag with the matching keyword make your content easily found by the interested audience.
#5 Connecting With Your Audience
Building a genuine and loyal audience isn’t fun at first. There’s simply no genuine shortcuts. It’s a slow, steady process where results are not measured in days but months and years. And genuine audience means people who seek you out because they care about what you are doing. We have to keep that audience happy and keep them engaged with our content. And you have to be there when they seek your help.
Increasing your social media traffic begins with the efficient management of social channels. Social media is a two-way road, you don’t only take benefits from the audience, it will hurt them and they might end up seeking help to one of your competitors. Which means you are failing to keep your audience connected. So answer their messages, it doesn’t mean that you have to wake up daily just to answer their messages only, but this is how you maintain strong relationships with your audience. Treat audiences like a human, chat with them and try to help solve their problems. More happy audiences bring more subscribers to your blog.
#6 Share Other Blogger’s Post
In the world of blogging, you have to have the mindset of “We” not “Only Me”. A good blogger makes good friends by sharing their blogs on social media and make them share yours.
How does it work? Promote some bloggers from your niche on social networking sites like Facebook and Twitter. Who doesn’t like compliments, Right? Not every blogger is generous enough, but some handful of bloggers might share your content in return, and promote you, which helps you expand your presence in the business and boost your traffic.
It’s simple as a tea!
#7 Avoid the Link and Leave Approach
We all have done this, didn’t we?
All of the newbies in the field of blogging perform this Link and Leave approach. They want instant traffic on their blog and end up doing this mistake. They just drop the link of their content on social media and leave and goes back only for dropping another link again.
Nobody cares about the bloggers who only care about themselves and nobody cares about your links. Be a good blogger to share others’ and make them share yours.
We can see some frustrated and lazy bloggers google for 50 or 100 social media groups or forum sites to post their link, only to fail miserably down the road. This technique is like dinosaurs, that went extinct a long time ago. So, avoid this link and leave the idea.
#8 Monitor Your Progress
There are several analytical tools to track user activity on your blog and check the progress report. Google Analytics is the most commonly used tool. It allows you to dig down deep into your stats to see breakdowns of individual regions, states/provinces, cities, and numerous other items to better identify your site visitors. And helps in getting feedback, analyzing and adjusting your marketing strategy as a result. You can see which of your posts are driving traffic, conversions, and overall revenue.
According to www.sitepoint.com, some of the famous analytical tools other than Google Analytics are:
With these 8 tips, I hope you can get lots of traffic on your blog.
Remember, be social and be genuine.
Thank you for your time. Have you tried any of the methods or tools above? We would love to read about your experience in the comment section below.
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